FASHION: The Good American Desert

Jordana Ripp : April 27, 2017 4:47 pm : Fashion, Travel

I have a million pairs of denim shorts, simply because my search for the perfect fit is never ending. Some fit my waist but not my thighs, some fit my thighs but have excess room around the waist that even a belt won’t fix. This is a pretty standard problem for any hourglass woman and it’s one of the many fit issues that duo Khloe Kardashian and Emma Grede have tackled with the launch of their denim brand Good American.

Built for a variety of shapes and sizes, the GA fit and comfort means no need for alterations, pinning and necessary belting. With summer around the corner, the Bombshell Blue 042 is primed to be part of my weekend uniform and was the perfect addition to our Spring trip to Coachella Valley to explore Desert X (more on this in an upcoming post). Some snap happys amongst the desert superblooms and installations below:

Good American in Coachella ValleyGood American in Coachella ValleyGood American in Coachella ValleyGood American in Coachella ValleyGood American in Coachella ValleyGood American in Coachella Valley


Sunnies: Rainbow Optx

Bodysuit: Naked Wardrobe

Denim Shorts: Good American

Boots: Steve Madden

Denim Jacket: Understated Leather


Coachella Valley


Von Jera Photography

Letticia Bissondut (Image 6)

Jordana Ripp

Find me on Instagram: @jordanaripp @unscrippted

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FASHION: In-N-Out Is Always In Style

Jordana Ripp : April 11, 2017 11:06 am : Fashion, Travel

Growing up with In-N-Out, it was the assumed treat after volleyball and diving practice, it was my favorite food truck at school and was the destination for many a birthday party and after school hang during the 90’s. I now live very close to In-N-Out’s Westwood location and clearly nothings changed, it’s always packed with teens and college kids from UCLA and other nearby schools.

A couple years ago when I was still living back in Australia, I heard In-N-Out  was doing a pop up in Sydney. I was a little confused as to what the fuss was all about and why Aussies were so excited for a burger chain that growing up, I thought was as normal as McDonald’s or Pizza Hut. The marketer in me was curious.

To Australian’s, In-N-Out represents a slice of California yesteryear where summer, surf, burgers and palm trees signify a fun carefree lifestyle, which is not far off a typical Aussie ethos. Collectively Aussies love to travel, explore new experiences and definitely a good bbq burger, so when you bring an unavailably popular brand to our shores, make it in short supply, pop it up in a word-of-mouth location, you are no doubt going to create a love fest.

Most reports on the Aussie success of In-N-Out attribute it to quality product, however I think the biggest driver has been the strong branding, personality and exclusivity. Most Aussies won’t have actually experienced an In-N-Out burger before lining up for hours to buy one at a Sydney pop up. So what convinces them? The pop-culturally recognizable logo and brand consistency have helped the company uphold it’s claim to that 50’s summer lovin feel, making it the experience unique to Australians. Of course quality product is what will keep your customers coming back and In-N-Out literally has this in the bag with a simple All-American menu and widely known “secret” one. Thanks to social media reach, this family run business has global fans, that whilst they can only tangibly reach the product when they are on California soil, are still dedicated and keep the company’s 3 million strong social fanbase going stong.

Keep doing what you’re doing In-N-Out, we clearly love it!

In-N-Out Los Angeles Fashion In-N-Out Los Angeles FashionIn-N-Out Los Angeles Fashion


Croped Sweater: Londunn x Missguided Fleeceback

Track Pants: Londunn x Missguided Black Mesh Joggers

Platform Slides: Katy Perry Collection – The Tracey

Sunnies: RainbowOptx


In-N-Out Westwood


Von Jera Photography

Jordana Ripp

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TRAVEL: Arizona Escape to Sedona’s Painted Desert

Jordana Ripp : February 6, 2017 3:38 pm : Travel

Planning a fun long weekend escape to the desert is usually pretty easy… said no one partaking on this particular trip :/ My beautiful sister turned 30 and with both of us living on opposite coasts, we decided to plan a long overdue sister trip to one of our bucket list destinations. Agreeing on Arizona’s painted desert we set off to explore Sedona with side trips to Antelope Canyon and Horseshoe Bend. From the moment I stepped onto the plane that Friday afternoon, everything pretty much went wrong in a series for fairly comical events, resulting in an extremely memorable, funny, magical, certainly awe-inspiring adventure, that I can definitely say ended up the highlight of 2016 (yes it’s taken me that long to post this :/ ).
Arizona Aerial

Murphy’s Law is a bloody nuisance of a phenomenon. In short, a series of delayed/missed flights, an unexpected 6 hour wait in Phoenix Airport for Farrin to arrive at midnight and a then two a half hour zero visibility drive through the desert, was just the start. The midnight desert drive resembled what I would imagine space travel is like, a vast black expanse of who knows what… we literally could have been passing by waving aliens, Area 51 or simply the side a cliff, we had no clue what we were passing by. At one point I accidentally turned off the headlights in search of the highbeams and legit think we disappeared from Earth for a good few seconds…

Our 3am arrival at our Flagstaff motel was greeted with a very dark and quiet reception area. Before we started arguing as to who was going shotgun! the back seat of the car to sleep, I thankfully decided to give the motel a ring. Luckily a very sleepy night manager left his comfy chair-post to let us in. Getting a couple of hours sleep, we set off at 7am for our 3 hour drive to Antelope Canyon which ultimately made our series of unfortunate events sooo totally worth while.

Arizona Horseshoe BendArizona DesertArizona Antelope Canyon Arizona Horseshoe BendArizona Antelope CanyonArizona Antelope CanyonAntelope Canyon

Formed through flash flooding these almost moltan-like slot canyons were named for the original Antelope that occupied the area. One of the most amazing geological experiences I’ve had and a definite recommendation for anyone travelling to the area.


  • Get there an hour earlier than you expect. The canyons are on Navajo land and can only be accessed via tour guide. With the volume of cars and tourists trying to get checked in, your best/safest bet is to get there early to avoid missing your tour time.
  • Try to get a 10am – 12pm tour time. This is the best time to see light streaming in for all sources, illuminating the caves.
  • Wear comfortable shoes, light clothing and bring water. It’s HOT out there. The tours generally provide water but it’s always good to have your own stash on hand.
  • Expect to wait 45 mins to access the canyons after the tour starts. Due to the amount of people visiting every year, the wait to access the canyon can be long. Each tour group has around 10 – 20 people and the canyons for the most part are a single file deal.
  • Try to book tours as early as possible. Tour times book out quickly so if you can try to secure a few weeks ahead then you’ll have the best options for times. General tour prices vary from $20 – $60 and Photographic Tours (these tours are longer and generally smaller in size) are around $40 – $300 (time of year and time of day fluctuations).
  • Recommended Tours: Antelope Slot Canyon Tours, Ken’s Tours – Lower Antelope Canyon and Navajo Tours.

Arizona Horseshoe BendArizona Horseshoe BendArizona Horseshoe Bend

Arizona Horseshoe Bend

There was a moment here, just standing on the edge of such great expanse where clarity and alignment exists. It’s hard to describe but it’s surreal and something I won’t forget in my lifetime.


  • It’s an approx 1.2 mile hike to the bend from the parking lot. Comfy shoes, light clothing and water are a must. There isn’t any shade so a hat would be good aswell.
  • The view is breathtaking so bring your best camera. You’ll be battling crowds to get a clean shot but most people are there for the same thing and are respectful of the photographers code ;)



Sedona has been on my bucket list for some time now. The pinky purple, terracotta hues of the painted desert make for some of the most breathtaking views I have ever seen. The magnitude of driving amongst the red rock buttes, contrasted with the lush greenery of the forests between, give an almost otherworldly feel and an understanding of why so many make the pilgrimage for clarity.

In the quick day and a half we had, we managed to squeeze in a beautiful dinner, cocktails by the hotel pool, town exploration, hiking and some spectacular views:

Amara Resort and Spa

Amara Resort and Spa in Sedona

Chapel of the Holy Cross Outlook

Enchantment Resort

Arizona Roadtrip 2016


Arizona Roadtrip 2016

L’Auberge: Cress On Oak Creek Restaurant

Arizona L’Auberge de Sedona

If we’d had more time I would have added swimming in Oak Creek, outdoor yoga, the pink jeep tour, hot air ballooning and wayyyyy more pool time :)

Our 3 Day Trip Itinerary (the original version without the hiccups)

Friday Night

Fly into Flagstaff for the night


Morning 3 Hour Drive to Antelope Canyon

Antelope Canyon Tour

1/2 Hour Drive to Horseshoe Bend

Hike to the Bend

2 hour drive to Sedona


Morning explores around Sedona

Cocktails and pool at our hotel

More cocktails, pool and late lunch at Enchantment Resort

Dinner at Cress On Oak Creek


Breakfast in Sedona township

1 Hour Drive back Flagstaff stopping for the view and photos on the way

Flight home #BOOOOO

Big thanks to Google Maps for helping us find our way!


The trip was quick, full of adventure, A LOT OF LAUGHS and definitely a highlight from 2016.

Jordana Ripp

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FASHION: The Art-Eat-Art World of Melrose Ave

Jordana Ripp : December 16, 2016 3:43 pm : Fashion, Travel

Vintage, art, graffiti, flea markets, high end, budget wares and a whole lot of personality. Melrose Ave is as diverse as Los Angeles itself, a street art gallery in the most literal sense and definitely my favorite spot for finding some of the most unique pieces in both my wardrobe and home. On the first Sunday after probably the most controversal election in US history, we distracted ourselves by spending the morning drinking coffee, people-watching, roaming with the camera, capturing elements of both the mainstay and new political art and reflecting on the relative quiet after what was a very noisy week.

Melrose Ave Fashion Melrose Avenue Tiny DevotionsMelrose Avenue CaliforniaMelrose Ave FashionMelrose Avenue Tiny Devotions Melrose Ave FashionMelrose Ave FashionMelrose Ave FashionMelrose Ave Fashion


Sunglasses: Hello Parry

Dress and Belt: Wasteland

Boots: Sbicca Footwear

Mala Bracelet and Ring: Tiny Devotions

Photographer: Jon Vera

Location: Melrose Ave, Los Angeles

Jordana Ripp

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FASHION: San Francisco Wandering in Romwe

Jordana Ripp : September 5, 2016 11:32 am : Fashion, Travel

I haven’t done a fashion post in aggeeeeessss, so a weekend getaway to San Francisco was the perfect backdrop for my end of summer (but still in seasonal denial) wardrobe addition. I love anything that is a little different and with the pop color print of this off shoulder top being so Picasso like, I felt a little less regular in my jeans and top combo.

San Francisco FashionWandering San Francisco in Romwe

Top: Pink Painting Print Off Shoulder Top from Romwe

Jeans: Nobody Denim Bowie Cult Skinny 

Location: El Techo Rooftop San Francisco 

Jordana Ripp

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TRAVEL: Desert Wandering with the DJI Phantom 4 Drone and Tiger Mist

Jordana Ripp : April 1, 2016 11:39 am : Fashion, Travel

Palm Springs has really become a theme for me this year, a great way to escape the city for a bit of creative soul searching, desert wandering and Joshua Tree exploring. This particular trip was made extra special by the addition of alternative perspective made possible by DJI’s newest drone the Phantom 4.

Really the last thing you want to do amidst some of the most inspiring surrounds is to crowd around an iPad… but in this case that’s exactly what we did. Captivated by the birds-eye footage unfolding in front of us, the Phantom (or Lillie, as I’ve come to affectionately call her, I’ve decided it makes her sound less creepy) had us soaring the heights over and through Joshua Tree’s baron and rocky terrain, capturing sunsets, color and one expansive magnitude. It was Hot-Air-Balloon-Amazing to stand firmly planted, yet feel miles high.

I’m currently working on an extended cut of the video we put together. However in the meantime, the short clip and imagery below will give you a little insight into our afternoon spent amongst the trees, exploring corners and roads less travelled, all under a painted desert sky.

Joshua Tree Desert Fashion

Roadtrip through the California Desert to Joshua Tree

Joshua Tree Roadtrip

Joshua Tree Fashion

Roadtrip through the California Desert to Joshua Tree @jordanaripp

Joshua Tree Fashion

Joshua Tree Roadtrip

Joshua Tree Pink Sky

Roadtrip through the California Desert to Joshua Tree in Tiger Mist

Location: Joshua Tree, California

Photography and Video: Kieran Bell

Outfit Details

Dress: Rise of Dawn Love Child Mini

Aviators: Witchery

Boots: Back Catalogue Tony Bianco



The Hollywood Sign: Fun Facts on this Original Star

Jordana Ripp : March 15, 2016 11:55 am : Entertainment, Travel

The Hollywood Sign: the original starlet, the most popular permanent resident of Los Angeles since 1923, one of the most recognized logos worldwide and a beacon of industry hope for all those the she looks down on. Being the Hollywood history fan that I am, on a recent Griffith Park hike I realized I actually didn’t know a whole lot about this icon, other than some vague historic reference to Hef. So with a little Googling and a bit of stalking, I’ve put together a short history and some fun and interesting facts on this original star.

Hollywood Sign 2016 Hike

Firstly the sign as we know it today is actually missing four letters from it’s original unveiling. Created as an illuminated advertisement (costing $21,000) for luxury real estate in HOLLYWOODLAND, the 50 foot high letters shone bright over the city, with over four thousand light bulbs to boot. Expected to last just a year, the sign garnered enough attention that it remained in place until 1949 when in a state of disrepair, the City of Los Angeles Parks and Recreation was forced to rebuild the sign, leaving off the last four letters, creating the recognizable HOLLYWOOD as we see it today.


By the time 1978 rolled around, the sign had again deteriorated due to termites, arsonists and a tumbled down “O”. In a bid to preserve the town’s namesake, Hugh Hefner stepped in and hosted a large fundraiser to help raise the $250,000 to completely refurbish the sign. The event contributed $45,000 to the bill and the rest was collected through individual sponsorship of each letter at $27,500 a piece:

H Terrence Donnelly: Publisher of the Hollywood Independent Newspaper
O Giovanni Mazza: Italian movie producer
L Les Kelley: Creator of the Kelley Blue Book
L Gene Autry: “Singing Cowboy”Actor and owner of TV station KTLA
Y Hugh Hefner: Playboy owner
W Andy Williams: Singer
O Alice Cooper: Rock Singer – in honor of Groucho Marx
O Warner Brothers Records
D Dennis Lidtke: Hollywood businessman



Once the funds were raised, the old sign was completely demolished leaving Los Angeles without their biggest icon for three months, a first for the city since 1923. Unveiled live on Hollywood’s 75th Anniversary to a 60 million wide television audience, the sign now stands 45ft high and 450 ft long and is the sight we see on the hills above Hollywood today.

Whilst putting together this piece I came across a bevy of fun articles, all giving snippets and insights into the sign’s more interesting past. Here are some of the more fun facts I found:

– Out of everything that could happen to the Sign you wouldn’t think being hit by a car would be one of them. In 1928 the Sign’s caretaker Albert Kothe had had a bit too much to drink and drove his Ford Station Wagon of the side of the cliff just above the sign, rolling down and crashing into the “H”. Luckily Albert was not hurt however both the Ford and the “H” were destroyed.

In 1932, having not achieved the fame she desired since moving to Hollywood, distraught young actress Peg Entwhistle, climbed to the top of the “H” and flung herself off, falling to her death.

The Sign was designed by an English artist named Thomas Fisk Goff who had relocated to Los Angeles and opened the Crescent Sign Company.

Over the years, the sign has had many pranksters wreak havoc with the letters. In 1976, prankster Danny Finegood hung black and white curtains over the last two “O’s”, changing it to read “HOLLYWEED” in commemoration of the relaxed marijuana law in California.


– The Hollywood sign has more security than any of it’s Hollywood celebrity counterparts. Having taken it’s fair share of hits over the years, the Sign has a specially-designed security system that even the Department of Homeland Security was involved in. Security involves razor wire, infrared technology, 24 hour monitoring, motion sensors, alarms and helicopter patrols.

– For those that aren’t able to experience the Sign close up, webcams have been put in place to allow Internet visitors to see the sign 24/7.

– In 1940, Howard Hughes bought 138 acres west of the Hollywood Sign with the intention of building a mansion for himself and then girlfriend Ginger Rogers. The plans were abandoned after Hughes and Rogers split leaving the land untouched until it was sold to a Chicago-based investment firm. In a bid to preserve the area, a number of studios, foundations and actors raised the $12.5 million asking price to insure it is kept as protected parkland.

On that last note, if Mr Hughes had gone ahead with his original plans, we may have seen development popping up along the lines of this:

Hollywood Sign Apartments

Imagined by international developers Bayarch

Thank goodness for that Hughes/Rogers breakup or we may not have had the continued chance to hike the Sign’s spectacular views, as we do today!

Hollywood Sign 2016

For a more complete rundown, best Sign viewpoints or even to donate to the Hollywood Sign Trust which ensures the upkeep, head over to

Fun Fact Sources: | |


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FASHION: Desert Rose Sunsets in Joshua Tree with Spell Designs

Jordana Ripp : February 24, 2016 2:44 pm : Fashion, Travel

There is a romance, a connectivity to the surround that contrasts with your own sense of singularity. The day’s harsh reflection dissipates leaving a warm glow and gradual end, not unlike the slow close of a music box. This is a Joshua Tree sunset, my experience, so final, so reflective and so full of color.

Taking the long weekend to escape Los Angeles and get some much needed desert energy, we ended up here under a pink and purple sky, exploring and taking a moment in time to create memories.

Joshua Tree Desert Rose1

You may never know the value of a moment… until it becomes a memory.

Photography: Alex Simai

Dress: Spell Designs – Hotel Paradiso Bell Sleeve

Mala Beads: Tiny Devotions

Sunglasses: Urban Outfitters – Festival Round Sunglasses

Shoes: Jeffrey Campbell from The Wasteland

Travel: We stayed at The Saguaro in Palm Springs and roadtripped through Joshua Tree from there.


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TRAVEL / Escape to Wyndham Santa Monica at the Pier

Jordana Ripp : July 7, 2015 12:11 pm : Travel

Santa Monica. There’s not a whole lot I need to say here as I’m sure you’ve heard of that little beachside town that has been the home, location and subject of the countless books, movies, bucket lists, TV shows, historical events, shopping destinations, famous hotels, restaurants, worldwide personalities and of course the pier – it’s kind of famous ;)

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I live approximately 15min away from the SM beach front and I get down there as often as I can to shoot, beach or shop, however it has been a very long time since I’ve had a chance to actually explore. Partnering with the Wyndham Hotel at the Santa Monica Pier, I got the chance to not only get away from city life for the weekend but to get out and enjoy Santa Monica as a visiting vacay-er.


Wyndham Hotel Santa Monica 8


You know when you are holidaying its all about location right? Well you can’t get much better than the epic frontage at the Wyndham – literally across the street from the pier and 3rd St Promenade, you have world class shopping and attractions right on your doorstep.

Wyndham Hotel Santa Monica Location

Newly renovated, the friendly staff were super helpful and accommodating making it perfect for the avid traveler, families, tourist or weekender (like myself). The hotel not only offers an amazing location and comfortable surrounds but a great concierge service that will organize bike hire (a local favorite along the beach walk), beach towels, restaurant recommendations/reservations and if you are into yoga – epic beach sessions by the seaside. Added bonus – it’s also a puppy/pet friendly hotel! My gorgeous Staffy girl Coconut was invited to come along but unfortunately she lives back in Australia (missing her dearly!). For those whose pets aren’t worlds away – the Wyndham is as much an escape for your furbaby as it is you. :)

My favorite part (apart from the beach yoga!) was actually the room service. Being in marketing, I’m such a sucker for packaging and aesthetics, so when my morning breakfast came parceled picnic style, this actually motivated me to get out of my comfy bed and onto the beach to enjoy morning coffee and eggs under the sun.

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From Snapchats to iPhone shots, I had so many photos from my Wyndham weekend that I put together a photo diary of what I got up to:


Heading Santa Monica way!

Heading Santa Monica way!

Wyndham Hotel Santa Monica

Suite life ;)

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Wyndham Hotel Santa Monica

Unpacking unpacking

Room with a view!

Room with a view!

Wyndham Hotel Santa Monica Snapchat

Hotel exploring

Wyndham Hotel Santa Monica

The closest I got to working out on a Saturday ;)

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Wyndham Hotel Santa Monica

Sun dropping and room hangs

Wyndham Hotel Santa Monica

Crashing early for a night of bathrobes, chocolate and inhouse movies :)

Wyndham Hotel Santa Monica

Waking up to see palm trees and the beach with my morning coffee :)

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Wyndham Hotel Santa Monica

Beach yoga with Brad Keimach

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Walking back to the Wyndham after yoga, along the SM beach front.

Walking back to the Wyndham after yoga, along the SM beach front.

Wyndham Hotel Santa Monica

Shooting by the pool in Reformation, Jessica Bratich and Sbicca Footwear – outfit post to follow!

Wyndham Hotel Santa Monica


Wyndham Hotel Santa Monica

Afternoon pier explores among the summer masses ;)

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Water play

Down by the ocean


Wyndham Hotel Santa Monica

Sunset room hangs before heading out for Sunday night dinner.

Wyndham Hotel Santa Monica 1DSC08134

For me, this was the most perfect quick getaway and the best way to spend a weekend at the beach without the hassle of negotiating parking, being able to walk anywhere I needed and at the end of the day coming back to the comfort, ease and friendly faces of the Wyndham Hotel. For more information, jump on their website and keep up with all the happenings via their Facebook and Twitter pages.




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TRAVEL / Vasquez Rocks, California: Earthquake Country

Jordana Ripp : June 23, 2015 2:02 pm : Travel

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“I feel the Earth move under my feet…”

I’m Aus-merican – I  was born and bred in California to Aussie parents, however spent most of my high school/adult life in West Australia. Spending my youngin days in California, meant the occasional earth shake was second nature. The first day of school you always came prepared with not only your new books, pens and uniform but a fresh earthquake kit full of non-perishables, flashlight, batteries and first aid supplies. Whilst all this was just a fact of Cali life, for me the summer of ’92 turned what was typically a 3 second 3 mag startle, into scared fascination.

The Landers Earthquake measuring in at 7.3 magnitude was amongst a string of early 90’s seismic shifts experienced by SoCal residents at the time. Somewhere between wake and sleep, my first memory was that feeling of falling. As the bed jumped across the room, I closed my eyes tightly in sheer annoyance thinking it was my younger sister trying to jolt me awake (we were at the age of slamming doors and hair pulling so early morning bed jumping wasn’t a far reach). But as the dark low grumble started, car alarms screamed, sound of breaking glass and the sudden woosh as Dad quickly yanked my sister and I from our rooms…  it occurred to me that I couldn’t blame my sister for waking me up.

My interest in earthquakes grew quickly after that. At the time I was really into rocks… … …  yes rocks… (and yes I had a collection… so I guess it’s not a stretch to think I’d be intrigued with Earthquakes…), as well as Dinosaurs and Mermaids – clearly some things never change:

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Mermaid Off Duty

I hadn’t really thought about those childhood interests until I started writing this. It occurred to me that since moving back here, I have actually picked up where I left off without really realizing it. It’s no wonder a day trip to Vasquez Rocks jumped out at me, I mean come on rocks AND earthquake remnants?!? My inner child must have been dancing!

Vaquez Rocks – a 45 min drive from LA metro, this now park area was formed some 25 million years ago during an angled uplift, later exposed by San Andreas Fault activity. Named after bandit Tiburcio Vasquez who evaded capture amongst the formations during the late 1800’s, these rocks have historically been the early home to Tataviam Indians and in more recent times featured in film and TV shows such as The Big Bang Theory, CSI, Star Trek, New Girl and Michael Jackson’s Black and White music video.

The park itself is popular for picnicking, hiking, horseback riding and explorers – just be aware of the rattlers… I, for the longest time thought it was my keys jingling as I walked through the rocks and brush, BUT NO… and when I realized, I was like lightning outta there, back to the path… so yeah lesson learnt – expect wildlife in wildlife areas!

Dress: Spell Designs Gypsiana Shirt Dress


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TRAVEL / California Hwy 1: Roadtripping LA to San Francisco

Jordana Ripp : May 29, 2015 1:37 pm : Travel

We travel not to escape life, but so life doesn’t escape us…

Los Angeles to San Fran by way of Big Sur… If you’ve read any California guide book they will list coastal Highway 1 as a must do… and it really is. I mentioned in my Coachella post that I had a girlfriend from Melbourne in town for a couple of weeks so after our desert trek we decided to make the drive to San Fran and check what all the fuss was about. Map We only had two days to get to San Fran due to other commitments so we spent the first day getting most of the drive out of the way. Set playlist, plenty of snacks the changing California landscape and a stop in Santa Barbara for lunch dominated most of the day. Leaving about 11am we arrived in Big Sur just before sunset. LA to San Fran Roadtrip 2

Santa Barbara!

Santa Barbara!

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Big Sur… I wish I’d had more time to spend within this coastal forest. After catching the sunset quickly at Pfeiffer Beach, we headed slowly along the windy cliffside to find our motel. Seeing that mobile/cell networks cut out as you hit Big Sur, we really should have printed off a map or at least taken note of applicable landmarks/roads before trying to navigate the pitch black night. Getting squinty eyed as we slowed for every sign, we finally found our cute motel at Fernwood Resort.
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 After showering and getting settled, we head back out into the dark to find dinner (it was 9:30pm by this time and many restaurants/eateries in the area close around then). Settling on the warm wooded treehouse-like Nepenthe Restaurant, with a glass of red and veggie burgers was the perfect way to end to a long day of road tripping.

Breakfast the next day came with the most spectacular view – atop the clifftop patio at Nepenthe where we sat under the morning sun with our coffees. After browsing their gorgeously local bohemian Phoenix Shop, we headed off to explore a bit more of Big Sur, stopping past the aqua and blue inlet of Pfeiffer Beach and the 1930’s well known landmark, Bixby Bridge.


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The little General Store at our motel

The little General Store at our motel

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Pfeiffer Beach

Pfeiffer Beach

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Bixby Bridge

Bixby Bridge

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San Fran bound, we made a quick stop to the tightly knit coastal town Santa Cruz for some acai juices before arriving in the Bay area.

I’ve been to San Francisco a couple of times before, during high school (more years ago than I’d like to admit) so it was fun walking around and have ancient family holiday memories pour back. The one touristy thing I wanted to do but never did, was the tour of Alcatraz. Unfortunately you have to book tours at least a couple weeks in advance so I had to be content with the harbour ferry cruise which took us past the infamous island aswell as under those Golden Gates.

LA to San Fran Roadtrip 27

Always a good thing!

Always a good thing!

Ships Ahoy

Ships Ahoy

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That Golden Gate

That Golden Gate

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Escape… from Alcatraz

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Entrance to the Prison

Entrance to the Prison

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That Star Spangled Banner

That Star Spangled Banner

This perfect 4 day little getaway up the coast was enough to make me realise that there will definitely be a round two and here is what’s on the list:

Big Sur

Glamping – So I’m not a huge camper, in fact the first time I’ve been camping since high school was a couple of weeks ago at Coachella. I’m not adverse to the idea, in fact sleeping under the stars is magical, however if I can combine sleeping under the stars with some creature comforts such as a bed and minimal bug bites, I’ll literally be one happy camper ;)
glamping 2
This is where Glamping enters – glam camping – a bed in typically modern yurts or tent cabins, amongst some beautiful surrounds, under the stars – the best way to experience the outdoors whilst still getting a good night sleep.
Big Sur has a number of Glamping locations including: Treebones Resort and the Fernwood Resort.

Horseback Riding – there are plenty of trails and hikes you can do around Big Sur, however for a bit of a different view I’d love to do one of the Horseback tours such as the ones offered by Molera Horseback or Seahorse Equestrian.

Hiking – it’s hard to pick any one trail but if I had to, it would be the fairy-like Avatar world of the Ewoldsen Trail.

San Francisco

Night Tour of Alcatraz Island – one of the most infamous prisons with not only walls but walls of ocean to keep likes of Americans most notorious criminals such as Al Capone and Stroud “The Birdman” at bay.

Golden Gate to Muir Woods – taking the time to travel over the bridge to lunch along the Sausalito waterfront and view San Fran from across the bay. Then heading to the magic of Muir Woods for an afternoon of Redwood exploring and

There are so many San Fran travel guides out there but I found these two have some great ideas and information: San Francisco Travel and Trip Advisor’s Top 30.


Night Tour of Alcatraz


It was a whirlwind roadtrip, but so much fun. Just two friends, with a wandering plan and constantly changing landscape – #THE BEST


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TRAVEL / Coachella 2015: The Diary Mashup

Jordana Ripp : April 22, 2015 10:27 am : Entertainment, Travel

Coachella 2015 37 Coachella 2015 20 Coachella 2015 19Vestal 1Vestal 2 Coachella 2015 12

Coachella 2015 13 Coachella 2015 21 Coachella 2015 23Coachella 2015 14 Coachella 2015 28Coachella 2015 15Coachella 2015 16Coachella 2015 22Coachella 2015 17Coachella 2015 36Coachella 2015 31Coachella 2015 8Coachella 2015 32Coachella 2015 30Coachella 2015 42Coachella 2015 26Coachella 2015 41
Coachella 2015 3Coachella 2015 27Coachella 2015 34Coachella 2015 35Coachella 2015 4Coachella 2015 36Coachella 2015 9Coachella 2015 24Coachella 2015 18Coachella 2015 7Coachella 2015 10Coachella 2015 5Coachella 2015 6Coachella 2015 33Coachella 2015 25Coachella 2015 2Coachella 2015 39Coachella 2015 38Coachella 43Coachella 2015 43Coachella 2015 29

Stopped to see the Cabazon Dinos on the ride home ;)

Stopped to see the Cabazon Dinos on the ride home ;)

Coachella 2015 44Cabazon Dinosaurs

Bucketlist: TICK

As far as last minute plans go, a trip to the desert for Coachella is not a bad one! With a girlfriend in from Melbs, we had planned all sorts of Californian adventures including a desert trip to check out Palm Springs and chill out with some friends at Vestal’s Coachella camp grounds (which in itself had it’s own mini festival with music, food, drink AND pool floaties – an activity I publicly and repeatedly found that I am noooo master at…). Literally the day before we were meant to drive out we managed to grab two GA Coachella tickets through StubHub, which eliminated my perceived perception that securing weekend one tickets could only be done in pre-sale – a year in advance ORRR being quick enough to hit refresh on your browser in the first few seconds they go on general sale. So word to the wise, if you miss any of the sale deadlines in the future, there’s hope!

Armed with a tent, blow up mattress, heavy blankets, light blankets, protein bars and water, we arrived at Vestal for some much needed sun, drinks and poolside laze before trekking into Coachella. That almost desert mirage of a front entrance that is the Ferris Wheel, is not an easy feat to reach. The walk from dropoff down the maze to the entrance can easily take half an hour and that’s not due to lines, that just the distance… so if you are a novice like me, wearing those heeled boots for the multi-terrain walk is not the most ideal choice.

I didn’t realise how physically huge the festival itself was. Most images that come out of the weekend tend to be taken around the stages and art installations, so it wasn’t until I finally made it past the Ferris Wheel that I realised there was so much more to do and see, with areas I would likely never make it too. Apart from the various stages, array of food (vegan, gluten free options available) bars and shopping, there are so many other activities to get involved in including the Sephora beauty bar, art creation, dodgeball, hula hooping, limbo, pie eating contests, the H&M centre, a postcard mailing centre, yoga and pilates (if you are so inclined),  just to name a couple. There were people running around with bubble machines, hammocks amongst the trees and as the sun went down, a display of light to silhouette the palms and installations lit up the grounds. Think of every music festival you’ve ever been to… then at steroids… its mega.



Catching Florence and the Machine as she interpretive danced her way across stage, eventually breaking her foot (LOVE HER).

Trying to figure out if that really was Madonna macking on Drake and if so why did she sound so average, I thought she was good live?

Playing in the bubbles.

Running around the caterpillar turned butterfly.

People watching.

Outfit watching.

EATING – the food was awesome.

Dancing in the 100 thou strong crowd and NOT getting trodden on.


A couple quick things I leant for next time:

  • You can definitely do Coachella last minute as I did, however preplanning your trip and your days is key to getting the most out of your weekend.
  • If you decide to camp, bring a warm blanket for those hours when the desert chill kicks in but be prepared to potentially wake up on fire as the sun comes up – there is no escape.
  • Stockpile water for the heat and next day hangover hydration. Bring powerbars for that unexpected need for food when it’s not around.
  • If the fashion side of Coachella is particularly important to you, ensure you find somewhere to have a proper shower. This may mean opting to stay at one of the many hotels or motels in Palm Springs as opposed to camping. We stayed at Vestal Village camp which was awesome and had onsite showers however I did sneak over to a local friends place to wash my hair and do my makeup each day.
  • Be prepared to be washing dust out of your nose continuously for a few days after.
  • Use the Coachella App to map out your day, explore what activities and food is available and utilise the Find My Friends section because once you loose someone, you ain’t getting them back easily with the limited reception available.
  • Make sure your phone is fully charged and you have a back up battery ready. There are a couple of charging stations and some tents that have wifi but don’t rely on it.
  • Bring  fold up sandals or more comfortable footwear small enough to fit in your bag for that long entrance walk and the 11th hour hobble to back bed.

Looking forward to next year!

Key Players:

Ash Stewart || Max Collett || Matt Willett || Sam Moore – Desert Squad MVP ||



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TRAVEL Diary / Sunset Picnics on Newport Beach

Jordana Ripp : February 9, 2015 3:48 am : Fashion, Travel

Newport Beach 1 Newport Beach 1a Newport Beach 2a Newport Beach 3 Newport Beach 4Newport Beach 5Newport Beach 6Newport Beach 7Newport Beach 8Newport Beach 9Newport Beach 10Newport Beach 12Newport Beach 13Newport Beach 14Newport Beach 15Newport Beach 16Newport Beach 17Newport Beach 18Newport Beach 19Newport Beach 20Newport Beach Jordana RippNewport Beach 21

Because sometimes all you need is a bestie, a beach and a sunset. Mid-week mini roadtrip down to Newport Beach, an area I grew up around and the home to one of my favourite OC cantinas – Javier’s. 45 minutes down the freeway from LA, we made a quick stop at Fashion Island for window shopping and a coffee, headed to the coast for lunch at Javier’s and then down to the beach to listen to music, lay in the sun, laugh about the day, talk about life and watch the sun go down. Kinda the perfect day.

Jumpsuit: Spell Designs Route 66 Jumpsuit available from Prism Boutique

Boots: Aldo Shoes Bugiano Ankle Boot

Beach Throw: Urban Outfitters Magical Thinking Floral Elephant Tapestry

Bikini: Seafolly Australia Costa Maya High Neck Tank

Beach Sandals: Jayblue Handmade 


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TRAVEL / That LA View: The Getty Museum

Jordana Ripp : February 4, 2015 3:32 am : Travel

There are some pretty amazing vantage points in Los Angeles, especially if you love a good hike. Griffith Park, Runyon Canyon and Malibu Mountains will all have you actively atop the city, however if you are looking for an experience that allows you to leave your joggers at home, then the tram to The Getty Museum is your answer.

The Getty Museum 41Located atop West LA, the Museum is more than just a Museum. Richard Meier’s architecture sprawls over the 110 acre hillside and allows visitors to wander through, finding not only visual brilliance in it’s constructed shape and aesthetic, but also in it’s expansive gardens, outdoor sculptures, artwork and of course city views.

Moving indoors, the estate counts Van Gogh’s Irises painting as a regular resident aswell as showcasing various exhibitions year round, including it’s own standing collection of pre-20th century European paintings, sculpture and manuscripts.

Whilst the cultural side of The Getty is an impressive destination in itself, the location is also perfect for if you are just after a simple afternoon in the sun. With three dining locations and various picnic options, you could spend the day partaking in favourite past-times: perched with a glass of wine, good company and a view.

The Getty Museum 38The Getty Museum 37 The Getty Museum 36 The Getty Museum 35 The Getty Museum 34The Getty Museum 32 The Getty Museum 7 The Getty Museum 31 The Getty Museum 30 The Getty Museum 6 The Getty Museum 29 The Getty Museum 28The Getty Museum 27The Getty Museum 26The Getty Museum 4The Getty Museum 25The Getty Museum 24The Getty Museum 8The Getty Museum 23The Getty Museum 22The Getty Museum 2The Getty Museum 20The Getty Museum 19The Getty Museum 18The Getty Museum 1The Getty Museum 17The Getty Museum 16The Getty Museum 15The Getty Museum 14The Getty Museum 13The Getty Museum 9The Getty Museum 12



Photography: Jordana Rippby-jordana-ripp

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FASHION / Walking on Water with Regalia Store

Jordana Ripp : January 31, 2015 5:44 am : Fashion, Travel

Regalia Store Jordana Ripp 1 Regalia Store Jordana Ripp 2 Regalia Store Jordana Ripp 3Regalia Store Jordana Ripp 4 Regalia Store Jordana Ripp 5 Regalia Store Jordana Ripp 6Regalia Store Jordana Ripp 7Regalia Store Jordana Ripp 8Regalia Store Jordana Ripp 9Regalia Store Jordana Ripp 10Regalia Store Jordana Ripp 11Regalia Store Jordana Ripp 12Regalia Store Jordana Ripp 13Regalia Store Jordana Ripp 14Regalia Store Jordana Ripp 14Regalia Store Jordana Ripp 15Regalia Store Jordana Ripp 16Regalia Store Jordana Ripp 17Regalia Store Jordana Ripp 18Regalia Store Jordana Ripp 19Regalia Store Jordana Ripp 21Regalia Store Jordana Ripp 22Regalia Store Jordana Ripp 23

It was like standing on the edge of the world. The sea was black, the sun was large and it felt like you could walk for miles on that water without being immersed. Little glittering specks of sunlight would light up as you walked and whilst you had two choices; be consumed by the swirling ink ocean or open up to the feathery sunlight, either way you were content to be teetering between two very powerful elements… and for those minutes as the sun went down, there was nothing else.

It’s these moments, if fleeting, that I remember the most when I travel. The warmth I felt in a Californian sunset, the smell of the dusty air driving the red dirt roads of northern West Australia, the cool round cobblestones I walked on in Locarno and the taste of crisp water after a day in Dubai heat. Take time to look a little closer, find the beauty in simplicity and detail, be passionate about creating your own unique sense memories and sometimes, just wander aimlessly to find them :)

I was able experience this amazing ocean play of light and dark in Santa Monica with jewels from Aussie boho boutique Regalia Store. Curated for the wanderer in all of us, you can view their full collection online here, otherwise click the links below for pieces from this story.

Regalia Store Jewels:

Coyote Cuff

Ex Oh Midi Ring

Faux Silver Septum Ring Design 2

Crescent Moon Anklet

Photography: Peter D. Adams Photography


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FASHION / That Fading Light with Free People

Jordana Ripp : January 21, 2015 4:49 am : Fashion, Travel

Malibu Sunset Free People Malibu Sunset Free People 1 Quote 1 copy 2Malibu Sunset Free People 3Malibu Sunset Free People 2Malibu Sunset Free People 4Malibu Sunset Free People 5 Malibu Sunset Free People 6 Malibu Sunset Free People 7 Quote 1 copyMalibu Sunset Free People 8Malibu Sunset Free People 9Malibu Sunset Free People 10Malibu Sunset Free People 12Quote 5Malibu Sunset Free People 13Malibu Sunset Free People 15Malibu Sunset Free People 16Quote 4Malibu Sunset Free People 17Malibu Sunset Free People 14Quote 6Malibu Sunset Free People 20


There is something about the sun setting that evokes such strong emotions. Those last moments of light, the colours that illuminate the sky, the cooling warmth and understanding that taking the time to witness such an event is reverent in it’s own right, a daily reminder of perspective.

I can’t say that I’m an experienced hiker, I think the highest I’ve climbed is Diamond Head, however since moving to Los Angeles I’ve had more opportunity to explore with Griffith Park and Runyon Canyon so close by. One of my first nights here a girlfriend and I ducked into Wholefoods, grabbed a blanket and our cameras and hiked to a spot at the top of Griffith to picnic and watch the sun go down over the city. It was a perfect introduction to a new city and thus cemented my love affair with that LA sunset view.

This piece was shot in Tuna Canyon Park that overlooks one of the most expansive coastal views I’ve ever seen. The park itself is full of picturesque perspectives but we couldn’t go past the solidarity of the sunset light that played over this tree. Armed with Free People and an amazing setting, I found not only the perfect place to capture the evening light but one to help me tell this story.

Outfit: Night In Venice Set from Free People

Socks: Similar here from Free People

Shoes: back catalog Zara

Fedora: back catalog Dotti

Photography by Peter D. Adams Photography


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TRAVEL / New York City for the Holidays

Jordana Ripp : January 11, 2015 8:55 am : Travel

There aren’t too many circumstances that I can say that I’ve been caught completely off guard, however I truly underestimated how spectacular my  trip over to New York for Christmas was going to be. Starting out somewhat awkwardly, I managed to embarrass myself by performing twister moves over the guy in the seat behind me at the airport, whilst asking him to help me reach the power socket for my computer, only to look up and realize it’s Austin Butler… and I’m in my I Heart Zombies track pants… and kinda being rude. Luckily Vanessa Hudgens boyfriend is a pretty nice guy and just ran with the invasion of personal space.

On top of the world

On top of the world

If New York is on your bucket lists, I would highly recommend experiencing it during the holiday season. I’ve been traveling back and forth from Australia to NY (now LA to NY) twice a year for the past four years, however I haven’t had a Christmas in the city since I was a kid. Based on that childhood experience, I’ve always maintained that the best time in NY is during the holidays but I wasn’t quite expecting it to be as magical as it was when I was a young. I was wrong, it was better.

West Village New York

West Village mornings

The city had turned into a Winter Wonderland. Oversized holiday displays, pop up elf bars, the Rockettes at Radio City, light shows, music, buttered rum, ice skating, Saks Window Displays, pumpkin lattes, a red and green lit Empire State and the buzz of a city in festive mode.

Christmas in New York Christmas in New York

Christmas in New York

Christmas in New York Christmas in New York

Rockefeller Center with my sister

Rockefeller Center with my sister

Christmas in New York Christmas in New York Christmas in New York

Radio City Hall

Radio City Hall

The Christmas Spectacular featuring The Rockettes and Radio City

The Christmas Spectacular featuring The Rockettes at Radio City

Christmas in New York Christmas in New York Christmas in New York Christmas in New York

The view from Bryant Park

The view from Bryant Park

Christmas in New York

Ice Rink at Bryant Park

Ice Rink at Bryant Park

Christmas in New York

New York TImes

New York City

New York City Walk

Pop up Christmas bars with cozy fires and traditional holiday cocktails amazingness.

Pop up Christmas bars with cozy fires and traditional holiday cocktails amazingness.

Christmas in New York Christmas in New YorkMiracle on Ninth St Pop Up Bar New YorkChristmas in New YorkDSC04051


When I wasn’t roaming the city lights, I spent the days shopping in Soho, lunching in the West Village, tripping to Woodbury Commons for the after Christmas sales, wandering Brooklyn for the view, playing tourist at Battery Park and paying my respects to one of the most inspiring memorials of our time.

Christmas in New York

My Momma told me so ;)


Wandering Soho


Confetti streets

DSC04687 DSC04698 DSC04700 DSC04412 IMG_6845 DSC04303 IMG_7088

DSC04739 DSC04728

The view from Brooklyn Heights

The view from Brooklyn Heights


911 Memorial

911 Memorial



Standing Tall

IMG_7164 IMG_7167 Statue of Liberty

I managed to pack quite a bit in to the week and I have a few quick recommendations/tips for anyone planning to travel to the Empire State during the Christmas holidays:

  • Google Holiday pop up bars in NYC – there are all sorts of fun themed temporary establishments that open over the season that aren’t overly advertised in tourist guides. It’s such a fun traditional way to spend a wintery Christmas, drinking a buttered rum from a reindeer mug, near a toasty fire.
  • Be prepared for the sales – whether you are after a bargain or just want to avoid the mass crowd hysteria of the after Christmas sales, it’s a great idea to locate the target areas. You can find great shopping maps online, I personally head to Soho, Bleaker St, Meatpacking and if I’m after even more of a bargain then Woodbury Commons is worth a trip out to.
  • Walk the midtown streets in the evening – around Rockefeller Center, Bryant Park, Time Square and Fifth Ave – the decorations, Department Store windows, light shows, music and festivities create infections holiday cheers.
  • Yes it’s cold – You don’t need to spend a fortune on cool weather gear, Uniqlo have down jackets for between $80-$120.
  • Getting around – subway navigation apps on your smartphone and taxis are easy enough to for getting around on the island despite the crowds.
  • See The Rockettes – the famous Christmas Spectacular has been performing out of Radio City Music Hall since 1932 and is a proud NY tradition.
  • Take random photos of the little things that catch your eye –  the photo I took of the sidewalk filled with confetti was the result of walking into a gust of wind that picked up all the confetti and rained it down on us. It was such a fun moment and this image reminds me of that.



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TRAVEL DIARY / Perth, Sydney, LA, New York, Boston So Far…

Jordana Ripp : September 19, 2014 3:53 am : Travel

It’s taken me longer than I thought to find time to sit and process my thoughts and images from the last two weeks. When I started this post I was actually on a train bound for Boston for a trip that had literally been 10 years in the making, seeing I promised my Boston Collage girlfriends (aka sisters/roommates/people to hold back hair after all night collage parties) in ’04 that I’d be back ASAP. ASAP turned into a decade and a decade revealed a few career changes, marriages and babies within our BC Foster St group. Despite the years and the probability that keg stands are firmly in our past, it always amazes me that after 10 years apart we can talk as if it had all happened yesterday.

“The spirit of good friends does not fade with time, time will fade in the spirit of good friends – JLR”

photo 5

Boston Bound

So to get me this far, I took off Sept 1st and flew Virgin (I hadn’t done this trip with Virgin before and it was a nice change from Qantas – the smiley group of hosties I swung for the duration of my journey apparently liked their jobs, which is always good!) from Perth to Sydney, Sydney to LA, stopping off in LA to catch myself, LA to NY, spent a week running around with numb feet in heels whilst being yelled at by cabbies or being pampered by Ubers for Fashion Week and then whizzing along the East Coast coastal towns towards Boston via train.

As I’m currently sorting through all my Fash Week images I thought I’d share some of my travel journal pics so far, just some fun personal snaps from my good old iPhone:

Leaving Sydney

Bye Bye Sydney!

Hello LA!

Hello LA!

Century City Hyatt

A summer Hyatt Century Plaza view

Summer Lovin

Balcony sungazing

Balcony Sun Gazing


Brooklyn Beckham 1

Blurry creeping on Brooklyn Beckham at the Coffee Bean… I think my paparazzi career ended here…




Within FBI Crim range – Wondering how many people have tried cracking that password!

Bye Bye LA!

Bye Bye LA!

Hello Lincoln Center, home of MBFW ss15

Hello Lincoln Center, home of MBFW ss15

NYFW Uber Confessions

Uber Enroute to Zimmermann

New York Fashion Week QuoteNYFW Zimmerman Show

Reward Style Party with Jessica Stein from Tuula Vintage

Reward Style Party with Jessica Stein from Tuula Vintage

Farrin Ripp and Jordana Ripp

Sister Act!

Reward Style Party 2 Reward Style Party 3Lincoln Center NYFW 2014

Long Days, New York Nights

Long Days, New York Nights

Fashion Palette 1

Fashion Palette

Steven Khalil 2

Fashion Palette Steph Audino

With Perth designer Steph Audino before her runway at Fashion Palette

Sidewalk beauty

Sidewalk beauty

NYC Nights NYC Street ArtNYC Sidewalk Flowers 1

Midnight in Gotham City

Midnight in Gotham City

Saks 5th Ave Window

Romance at Saks

Walking the West Village burbs

Walking the West Village burbs

Boston town with my gorgeous college roomie and lil man

Boston town with my gorgeous college roomie and lil man

24 The Langham Boston

Mornings at The Langham Boston

25 New York Cabs 26 Hudson St

That New York Runway

That New York Runway

28 New York Rooftop at Night

We Post No Bills :)

We Post No Bills :)


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TRAVEL NEWS / Bound for California Town

Jordana Ripp : August 19, 2014 2:40 pm : Travel

Escape QuoteCalifornia Sunset California Surfer California Road Trip California Palm Trees Venice Beach Lala land Beverly Hills Sign The Beverly Hills Hotel Retro California Combi Van Santa Monica Disneyland Los Angeles Fwy SignKylie Jenner and Jayden SmithHollywood Sign Festival FunNot all those who wander Girl in the Desert California Skateboard California Sunset 1 California Hills House Sunset Blvd Historic Rodeo drive Melrose Ave Street Art 1Melrose Ave SignMarilyn Monroe paramount-studios--large-msg Palm Trees Melrose Ave Street Art Santa Monica Sign Donna Martin 90210 Laguna Beach Sign California Driving California Beach Cliffs Sunset Skateboarding

California, here I come
Right back where I started from
Where bowers of flowers bloom in the spring
Each morning at dawning birdies sing at everything
A sun kissed miss said, “Don’t be late!”
That’s why I can hardly wait
Open up that golden gate
California, here I come”
-Al Jolson

As a child this song would get stuck in my head over and over again so it seems fitting that in the last few weeks, as I gear up to trade west coasts, it certainly has again. From September I will be based in Los Angeles, a city I know very well and consider my second home. Whilst I may be off chasing some dreams overseas for awhile, I’m very much excited to share my adventure with everyone back  home in Perth, starting with New York Fashion Week. I have some fun collaborations, events and runways lined up whilst I’m there and am looking forward to seeing our Aussie counterparts in fashion, beauty and blogging rock that centre stage.

To Infinity and Beyond!


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*all inspo images sourced from tumblr*

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FASHION / It’s the Last Day On Earth

Jordana Ripp : June 4, 2014 5:34 pm : Fashion, Travel

Spell-Designs-2Pink Sky 1Spell Designs 1Pink DesertPink FlowerSpell Designs 9Pink Desert 1Spell Designs 3KMHPink StarsPink landscapeSpell-Designs-5Pink TreeSpell 11Spell Designs 4Pink Stars 1Edge of the worldSpell Designs 1


So if you hadn’t guessed, I had Kate Millar-Heidke blaring in the car right before I stepped out into the Pinnacles. I honestly felt like I was standing on the edge of the Earth… and it really could have been the last day, witnessing such beauty in magnitude and nature. I haven’t been north of Perth since my family moved back permanently when I was 12. I think my parents thought it would be a good introduction to Australia if we grabbed some extended family and convoyed it up to Coral Bay. I wish I could say I remember more of the drive otherwise I would have made an effort to make this trip sooner. However, in true pre-teen style, I was too busy buried in the back seat with my ultra cool Sony Discman, jamming to Matchbox 20’s 3am, as if I knew what 3am looked like at that age…

A picturesque graveyard of limestone, that’s how I would describe The Pinnacles. That sounds morbid I know, but really it isn’t. It’s ethereal nature radiates with each awe-inspiring pillar, beautifully representing  the solitude that encompasses the Western Australian outback. My newest piece from all time favorite Australian boho brand Spell Designs, deserved a meaningful backdrop and this certainly was it. I can only explain this as my dream maxi – all lace, low back, side splits, interpreted bell sleeves and I have my gorgeous friend Lexi from Lexi and Roy to thank for securing me one amongst the lightening speed sellout that happens every time Spell releases a new collection. Lexi your a doll!

Location: The Pinnacles

Maxi: Fleetwood Maxi by Spell Designs from Lexi and Roy

Jewellery: Lovisa and Spell Designs

Words: The Last Day On Earth by Kate Millar-Heidke

*All inspo imagery sourced from tumblr*





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