Entertainment Fashion

Vogue Fashion Night Out 2013: Sydney

Vogue Fashion Night Out 12

Last year while I was in New York for Fashion Week I attended Fashion Night Out, a global initiative started in 2009 by Vogue and CFDA to encourage consumers to shop during what has been a tough economic climate. This hallmark night inundates consumers with opportunity to partake in store events, celebrity guests, entertainment, parties, discounts and the veritable whos who of the city’s fashion elite. New York has so many fashion hubs whether it’s 5th Ave, Soho, Flatiron or Garment Districts etc, that it was impossible to get to all the activity. I chose Soho and had such an amazing time as the precinct opened up into an almost street party like atmosphere with event after event next to each other and red carpets galore.

With Whitney Port at Fashion Night Out in Soho

With Whitney Port at Fashion Night Out in Soho

With the fourth annual event occurring on September 5th, earlier in the month, I decided a trip to the Sydney FNO celebration needed to be experienced. I wan’t disappointed. With Vogue Australia sponsoring the event, the city CBD was turned into a flurry of activity, with every brand and retailer (everyone from Hermes and Louis Vuitton to Sportsgirl, Cue and ASOS) embracing the initiative, on par with what I experienced in New York. Pitt St Mall had pop ups as far as the eye could see including DJ’s, bars, photobooths, parties and promotional activities. There were people everywhere walking in an out of stores and enjoying the festivities, there really was something for everyone whether you were a die hard fashion fan or not.

I spent most of my night with Sydney designer Denise M Vera scoping out the events at David Jones along with various other activities in the Pitt St Mall. Here is my photo diary of the night:

Vogue Fashion Night Out 12

Opening Welcome set up outside David Jones on Elizabeth St

Opening Welcome set up outside David Jones on Elizabeth St

 

Vogue Fashion Night Out 1

Essie Nail Polish pop up in Pitt St

Vogue Fashion Night Out 2

Stylerunner Dj and Photo booth pop up in Pitt St

My partner in crime for the evening designer Miss Denise M Vera and I muscling up the Stylerunner Photobooth - looks like I'm inadvertantly channelling a bit of Ruth Tarvydas!

My partner in crime for the evening designer Miss Denise M Vera and I muscling up the Stylerunner Photobooth – looks like I’m inadvertantly channelling a bit of Ruth Tarvydas!

Vogue Fashion Night Out 4

The gorgeous David Jones Spring embellishments as you walk in store

Vogue Fashion Night Out 5

First DJ’s runway show of the evening showcasing Megan Gale’s Isola range. Megan chats to Vogue Australia editor Edwina McCann to kick off the evening

Blogger Rochelle Fox talks to the crowd about her collaboration with Sara Donaldson of Harper and Harley on the David Jones #WEARE campaign

Blogger Rochelle Fox talks to the crowd about her collaboration with Sara Donaldson of Harper and Harley on the David Jones #WEARE campaign

Sara Donaldson from Harper and Harley and I after her #WEARE David Jones show

Sara Donaldson from Harper and Harley and I after her #WEARE David Jones show

Quick chat and snap with Rochelle Fox before she jumps into the Davide Jones DJ booth for the evening

Quick chat and snap with Rochelle Fox before she jumps into the Davide Jones DJ booth for the evening

The gorgeous Perth native, Sydney resider, stylist Claire Fabb of Style By Yellow Button giving us her edit on upcoming summer trends

The gorgeous Perth native, Sydney residing, stylist Claire Fabb of Style By Yellow Button giving us her edit on upcoming summer trends

Moving back out onto the street we spotted the Vogue promo girls

Moving back out onto the street we spotted the Vogue promo girls

Ducking into Wanted Shoes to chat to Sydney Fashion Blogger and check out all the awesome footwear

Ducking into Wanted Shoes to chat to Sydney Fashion Blogger and check out all the awesome footwear

Ending the evening watching Dan Single founder of Ksubi turn tables in the Pitt St Mall

Ending the evening watching Dan Single founder of Ksubi turn tables in the Pitt St Mall

Not quite sure what Dan is doing here but maybe concerned the Stenmark Twins are leaving??

Not quite sure what Dan is doing here but maybe concerned the Stenmark Twins are leaving??

 

I would definitely recommend putting this in your diary for next year, even if it’s for an annual East Coast shopping trip – the deals were insane!!

 

<3PSxo

 

 

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