Last year while I was in New York for Fashion Week I attended Fashion Night Out, a global initiative started in 2009 by Vogue and CFDA to encourage consumers to shop during what has been a tough economic climate. This hallmark night inundates consumers with opportunity to partake in store events, celebrity guests, entertainment, parties, discounts and the veritable whos who of the city’s fashion elite. New York has so many fashion hubs whether it’s 5th Ave, Soho, Flatiron or Garment Districts etc, that it was impossible to get to all the activity. I chose Soho and had such an amazing time as the precinct opened up into an almost street party like atmosphere with event after event next to each other and red carpets galore.
With the fourth annual event occurring on September 5th, earlier in the month, I decided a trip to the Sydney FNO celebration needed to be experienced. I wan’t disappointed. With Vogue Australia sponsoring the event, the city CBD was turned into a flurry of activity, with every brand and retailer (everyone from Hermes and Louis Vuitton to Sportsgirl, Cue and ASOS) embracing the initiative, on par with what I experienced in New York. Pitt St Mall had pop ups as far as the eye could see including DJ’s, bars, photobooths, parties and promotional activities. There were people everywhere walking in an out of stores and enjoying the festivities, there really was something for everyone whether you were a die hard fashion fan or not.
I spent most of my night with Sydney designer Denise M Vera scoping out the events at David Jones along with various other activities in the Pitt St Mall. Here is my photo diary of the night:
I would definitely recommend putting this in your diary for next year, even if it’s for an annual East Coast shopping trip – the deals were insane!!